DIGISEQ client, Hugo Boss, who earlier this year launched their smart ski jacket at this year’s Hahnenkamm, has been awarded a highly prestigious German Innovation Award. The aptly named Magic Moment Ski Jacket delivered VIPs with multiple services via a tap to phone NFC chip on the sleeve. The ability to claim a race ticket, claim a daily ski pass, gain access to the VIP lane at the ski lifts, use for payment whilst up in the mountains or down at the shops and access a discount at the Boss Pop Up Store.

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