Interview with Terrie Smith, Co-Founder & CEO, DIGISEQ

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As an avid innovator capable of bringing her ideas to life, Terrie Smith co-founded the award-winning IoT platform DIGISEQ in 2014, where she now serves as Chief Executive. In this interview, filmed during the 2022 edition of ALSD International hosted at Tottenham Hotspur Stadium, Terrie shared her insights.

Discussing the industry, challenges and how DIGISEQ fits into the sports and entertainment landscape, Terrie said:

We offer a solution that we would really like to bring into the stadium and sports world. We have been in the payments world for a long time and we see that the security levels that we do, really lend themselves to supporting the sports and stadium environment.

This [ALSD International] event is the place to meet the right people, understand what their pain-points are and really get into what they want to know and see how we can help solve those problems with our solution.

DIGISEQ is an award-winning IoT platform that provides an end-to-end service that securely delivers data into everyday wearables, enabling items – from rings to bracelets – to have NFC payment, access control, digital identity, and customer engagement functionality.

As pioneers and market leaders of passive wearable payment technology, DIGISEQ aims to be the world’s largest issuing network.

Customer Experience & The New Now

Terrie also took part in a panel session at ALSD International 2022 discussing the “Customer Experience & The New Now” alongside Robert Fitzpatrick, CEO, The Odyssey Trust/The SSE Arena, Belfast; Alfonso Urrizburu, Business Unit Director, dasGate; Christian Lau, CTO, Los Angeles Football Club; and Bjorn Poels, CCO, Bundeling.

DIGISEQ was a Presenting Partner Sponsor at ALSD International 2022 alongside Forward Associates, Hunden Strategic Partners, Populous and Triple Jump Technologies. Check out what you missed at the industry-leading event here.

2022 marked DIGISEQ’s first foray into the world of ALSD International and they are now all set to participate at the 2023 event…details on which are to follow soon!

Speaking about her first experience of an ALSD International event, Terrie said:

The conference has been thoroughly illuminating. The hospitality is obviously superb and the venue is out of this world.

I would highly recommend ALSD International. I think that the people you meet, the conversations you have and the understanding of the environment is key.

If this is the world you want to be in, then this is the conference you should join!

Sports Venue Business organises and delivers ALSD International – the leading event & 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

The 2022 event featured a high-level conference, an exhibition showcasing industry-leaders, networking events and a very special tour of Tottenham Hotspur Stadium powered by THFC and Levy UK + Ireland. Details on ALSD International 2023 to follow soon…

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